Data Warehouse
Every system. One source of truth.
The TDX data warehouse pulls together ticketing, concessions, merchandise, NIL, student systems, external CRMs, and social, then writes back to keep everything in sync. The result is a donor and fan picture your department can actually act on.
Two-way sync
Automated write-back to key systems means clean data everywhere, not just in the warehouse.
How Data Moves
Ingest. Unify. Sync back.
01
Ingest from every source
Connectors for the systems your department already runs allowing for scheduled loads, event streams, and API pulls, monitored 24/7.
02
Unify around the person
Identity resolution stitches donor, ticket holder, alum, and buyer records into one profile.
03
Write back where it counts
Push priority points, segments, and updated attributes back to your CRM, ticketing, and marketing tools automatically.
Connected Sources
The systems we already speak.
Ticketing
Season tickets, single-game, priority seating, and account activity.
Concessions
Point-of-sale transactions tied back to donor and ticket holder records.
Merchandise
Retail and e-commerce purchase history for cross-sell and stewardship.
NIL Systems
Collective activity, athlete deals, and disclosed transaction data.
Student Systems
Enrollment, alumni status, and academic tie-ins for lifecycle marketing.
External CRMs
Salesforce, Raiser's Edge, Dynamics, and legacy systems kept in sync.
Social Platforms
Engagement signals from Instagram, X, TikTok, YouTube, and Facebook.
Email & Marketing
Send, open, click, and unsubscribe events across your marketing stack.
Don't see yours? Custom connectors are part of the engagement.
Why It Matters
Find donors and buyers you couldn't see before.
When ticketing, giving, concessions, and merchandise sit in one place, patterns show up that no single system can see.
- Which season ticket holders are giving-ready but never asked
- Which lapsed donors are still buying merch and coming to games
- Which alumni segments respond to which campaigns
- Which sports drive downstream spend across the department
See Your Data Unified
Bring us your stack. We'll show you the picture.
Request a walkthrough and we'll map your systems to identify what we ingest, what we sync back, and what opportunities will emerge.